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MARKETING AND SALES LEADERSHIP SUMMIT

22 - 23 MAY 2019, BARCELONA
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PAST SPEAKERS

SEE THE PREVIOUS SPEAKERS & CASE STUDIES

Tiffany
BLANCHARD

Head of Online Sales

Rubén
BAUTISTA TAPIAS

Director 3C (Computing, Communications, and CE) - AliExpress Spain

Michel
SMOOK

Head of Robotics - Wholesale Banking

Guylene
TARRAZI-PRAULT

Customer Success Director, Dynamics 365

Alejandra
ALONSO DÍAZ

Head of Market Insights

Miguel
MARTI

European Head of OOH New Channels & Social inclusion projects

CONFERENCE TOPICS 2019

LOOK AT THE TOPICS THAT WERE DISCUSSED

  • How to drive successful engagement with the audience for a bank
  • From Funnel To Tunnel: Making AI work for your marketing strategy
  • Building Brands with Purpose
  • How the new technological scenarios have changed the sales and marketing best practices, placing the challenge of generating new wealth through the digitisation of experiences
  • Robots are coming: time to prepare for the future
  • Omnichannel: the New Retail in a global environment
  • Disruption from within – How StartUp Pampers is changing Pampers marketing model
  • Emerging Technologies supporting sales teams in Financial Services
  • Purpose driven marketing and brand activism in the world’s most sustainable bank

DESIGNED FOR

Members of board, C-level, Senior Vice Presidents, Vice Presidents, Directors, and Heads of departments from cross industry/industries involved in:

  • Marketing and Communication
  • Digital marketing and sales
  • Online Marketing
  • E-commerce
  • Retail Marketing
  • Category management
  • Brand Marketing and Brand Awareness Marketing
  • Digital transformation
  • Purpose driven marketing and sales
  • Content Marketing, Social Marketing, Influencer Marketing
  • Marketing and Sales leadership
  • Sales and Marketing Strategy
  • Innovation Marketing
  • Strategic Marketing and Sales
  • Digital Platform Sales
  • Performance marketing and Sales
  • Business Transformation
  • Disruptive sales
  • Key account management
  • Omnichannel
  • Channel Marketing and Sales
  • Marketing and Sales Operations

CASE STUDIES

PAST CASE STUDIES INCLUDE

CASE STUDY / DAY 1

How do you solve a problem like selling online?

How TalkTalk carved out an ecommerce channel from a traditional offline sales business

  • Challenging an organisational culture
  • Falling down and getting back up
  • Digital transformation and going Agile
  • What does the future hold?

Tiffany
BLANCHARD

Head of Online Sales

Michel
SMOOK

Head of Robotics - Wholesale Banking

CASE STUDY / DAY 1

Robots are coming: time to prepare for the future

ING’s journey in accelerating Sales using Robotic & Intelligent Automation

  • Bringing Virtual Employees into your business takes more than technology
  • How Virtual Assistants are providing service to ING’ s customers
  • Teaching Robots employees to become smarter
  • 10 years of experience in Digital Transformation

CASE STUDY / DAY 2

How to approach an organisational change at the intersection of technology, business and people? Illustrations through Change Management & CRM adoption

Most of our companies are going trough a Digital Transformation, as they need to build competitive advantages and create value for their own customers. The scope of change can vary, but it’s always disruptive, and impacts: organizations, technology/tools, business and most importantly: people. We will share best practices, as well as experiences. Mine are based especially on key Change Management principles put in practice & CRM adoption (internal, external by customers).

  • Digital Transformation in Marketing & Sales roles – brief overview
  • The only constant is Change: Challenges & Opportunities
  • Best practices, as well as experiences sharing among the participants

Guylene
TARRAZI-PRAULT

Director Empowered Organisation Program

Miguel
MARTI

European Head of OOH New Channels & Social inclusion projects

CASE STUDY / DAY 2

Brands with purpose: „I'm Wall’s programme“

We are at a turning point in history. A time when companies change the way we market goods for everyone on the planet to live well and sustainably. A new business model with sustainable living at its heart. We have defined how a brand can integrate sustainability into its purpose and products, and how a brand aims to achieve additional business whilst enhance people livelihoods across the globe. I’m Wall’s links Walls  brand purpose about „inclusive happiness“ by taking our products closer to the consumers and empowering women, youth and others social excluded groups.

  • How brands with purpose drive business profitability
  • Multi-partnership approach: the winning recipe
  • „I’m Wall’s programme“: How to increase product activability, enhance consumers experience and improve people livelihoods
  • Time to inspire: do business by doing good

STAY UPDATED FOR THE 2020 EDITION

Provide us with your contact details and our team will get back to you with all the updates regarding the upcoming edition of this event.

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