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25+ SPEAKERS FROM
THE WORLD’S LEADING COMPANIES

SAMPLE OF KEYNOTE SPEAKERS AND THEIR CASE STUDIES

Olga
SEMENENKO

Head of Global Brand Strategy & Social Media Engagement - International Retail Banking

CASE STUDY / DAY 1

How to drive successful engagement with the audience for a bank

As brands seek to remain relevant and deliver value to their customers in the digital age, customer engagement has become a focal point on the agenda. Highly engaged customers gain more value from your core offering and will devote their own time and effort to creating value on behalf of your brand. As for financial sector, nobody has ever got a dream about banking products. However, banking products are powerful tool to realise people dreams. While working for an international group BNP Paribas, the bank for a changing world, I am exciting to deliver, together with my multicultural teams, solutions on efficient communication with our customers. I am passionate for the creation of positive experiences with the brands of BNP Paribas Group on different markets and driving engagement with our audience.

  • How to find the links with consumer insights ?
  • What would be the touch points, audience, place, time, and content?
  • How to insure that our efforts will have impact on our business?
  • How to keep our audience engaged and transfer them into our Ambassadors?

CASE STUDY / DAY 1

Robots are coming: time to prepare for the future

ING’s journey in accelerating Sales using Robotic & Intelligent Automation

  • Bringing Virtual Employees into your business takes more than technology
  • How Virtual Assistants are providing service to ING’ s customers
  • Teaching Robots employees to become smarter
  • 10 years of experience in Digital Transformation

Michel
SMOOK

Head of Robotics - Wholesale Banking

This year Summit will host speakers from the world’s leading companies.
See sample of key note speakers.

Olga
SEMENENKO

Head of Global Brand Strategy & Social Media Engagement - International Retail Banking

Rubén
BAUTISTA TAPIAS

Director 3C (Computing, Communications, and CE) - AliExpress Spain

Michel
SMOOK

Head of Robotics - Wholesale Banking

Guylene
TARRAZI-PRAULT

Customer Success Director, Dynamics 365

Alejandra
ALONSO DÍAZ

Head of Market Insights

Miguel
MARTI

European Head of OOH New Channels & Social inclusion projects

CASE STUDY / DAY 2

How to approach an organisational change at the intersection of technology, business and people? Illustrations through Change Management & CRM adoption

Most of our companies are going trough a Digital Transformation, as they need to build competitive advantages and create value for their own customers. The scope of change can vary, but it’s always disruptive, and impacts: organizations, technology/tools, business and most importantly: people. We will share best practices, as well as experiences. Mine are based especially on key Change Management principles put in practice & CRM adoption (internal, external by customers).

  • Digital Transformation in Marketing & Sales roles – brief overview
  • The only constant is Change: Challenges & Opportunities
  • Best practices, as well as experiences sharing among the participants

Guylene
TARRAZI-PRAULT

Customer Success Director, Dynamics 365

Miguel
Miguel

European Head of OOH New Channels & Social inclusion projects

CASE STUDY / DAY 2

Brands with purpose: „I'm Wall’s programme“

We are at a turning point in history. A time when companies change the way we market goods for everyone on the planet to live well and sustainably. A new business model with sustainable living at its heart. We have defined how a brand can integrate sustainability into its purpose and products, and how a brand aims to achieve additional business whilst enhance people livelihoods across the globe. I’m Wall’s links Walls  brand purpose about „inclusive happiness“ by taking our products closer to the consumers and empowering women, youth and others social excluded groups.

  • How brands with purpose drive business profitability
  • Multi-partnership approach: the winning recipe
  • „I’m Wall’s programme“: How to increase product activability, enhance consumers experience and improve people livelihoods
  • Time to inspire: do business by doing good
FOR MORE INFORMATION REQUEST FULL PROGRAMME

See what keynote speakers will be taking part in the exclusive speaking panel.
Explore what case studies will be discussed by our senior corporate speakers.

Marketing and Sales Leadership Summit
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